Way2Star is pleased to welcome Nelio Leone as our new Country Star Manager for UAE!

Nelio is the founder and chief executive officer of Urban Monks, a growth marketing agency headquartered in Dubai dedicated to building awesome brands. Nelio has been a growth marketer for nearly a decade, and he has a passion for building edgy brands with digital flair. He discovered this passion during his time at Careem, where he was the Director of Brand and Organic Growth, and one of the company’s first 30 employees. Nelio has also held roles at Washmen, L’Oreal, and Chanel. He speaks six languages, and even learned Mandarin by hacking through it in the back seats of cabs.

Nelio will be leading Way2Star operations in UAE, including building the local startup ecosystem,  recruiting new Star members  and being our lead advisor on growth marketing and branding space. 

Nelio, we are very grateful and honored to have you on-board.


Call to Action for UAE Startups!

Are you an Early stage Startup with high potential, looking to expand globally and being accelerated towards your first investment rounds ?

If yes, get in touch with Nelio or join us through our website